‘Purpose’

‘Purpose’ was commissioned by Kowa Collaboration to tell their unique story and become part of their brand identity.

STORY:
‘Purpose’ tells the story of a collective journey towards building a better future. 

As we embody the warrior spirits of our Ancestors, we push forwards with purpose to achieve the vision we see for our future. It is a vision for all of us; a vision of amplified voices, connected people, influential action and inspired generations. 

Our purpose comes not from within ourselves, but from the foundations laid by our families, our culture, our Country and our mob, who provide us with the way forward. They guide us to walk the path with respect, to bring others along the journey, to tread with generosity and to continue to build upon the foundations that were left for us so that those who come after can stand firm and strong. 

© 2024 Amy Allerton.
Digital artwork on iPad Pro, Adobe Fresco with Apple Pencil 2